A signature event should be unique, personalized and have a bit of a flair… like a signature! Too often, though, organizations get stuck in a rut when it comes to an annual event and they do the same thing every year. Sometimes, looking to the past is exactly what you need to move forward, which is exactly what the Central Oklahoma chapter of the International Association of Business Communicators did.
“The Bronze Quill Awards banquet is our signature event,” said Larisha Peterman, president-elect for the chapter. “It was time to revamp the feeling for the entire event, and that started with how we invited people to attend.”
Instead of the same old invitation and follow-up brochure the chapter had become accustomed to sending, Larisha and her co-VP of Special Events, Bonnie James, wanted to break out of the mold. “We needed something that would really pop and get people’s attention,” she said. What better way to get people to notice the Bronze Quills than to send them… a quill? Sure, it’s a bit old-fashioned in this tech-savvy era in which we live, but standing out gets you noticed!
Over 400 branded quills and invitations were placed in tubes and shipped to communications professionals across the greater metro area, bringing the social media channels to life!
“We had several goals in giving this event a facelift,” said Larisha. “We wanted it to stand out from other events in the city, to encourage the peer-review process and, ultimately, to celebrate the stellar work of the winners.”
“For the last couple of years, we’ve had around 60 entries and 20-30 attendees at the event… and they were the winners.” This year, however, the dynamic duo was able to double last year’s attendance! “The creative invitation really set the tone for the entire event. People loved them… and they’re still talking about them!”
And that’s the measure of a successful event, isn’t it? Attendance was up and people are still talking about it. IABC Central Oklahoma put together a fantastic campaign, they weathered the storm when they had to find a new venue due to the May 31st flooding in downtown Oklahoma City and they created an evening that was spectacular. The Bronze Quill Awards have reached a new level of cool.
Posted on Mon, August 19, 2013
by Brian Blake