Being UNpopular is IN
Remember junior high school? Beyond the raging hormones and fears of volcanic eruptions on your face, the next biggest concern was being popular. We all wanted to be the cool kid who everyone liked, right? These days, however, that notion is being turned on its head, and the AMAOKC is introducing this concept to Oklahoma City.
“When you stop worrying about the people who will never love you, you actually find the ones who do, and will,” says Erika Napoletano, author of the very popular book, The Power of UNpopular, who will be speaking at the AMAOKC luncheon on Thursday, March 14th.
Erika is the “Head Redhead” at RHW Media, “a brand strategy firm that gets businesses UNstuck and over those annoying problems that keep them from being awesome” and will be in OKC to share her insights. From identifying your audience and focusing on them (while ignoring those who are not your targets) to creating a brand that is shareable and scalable… it’s going to be an intense luncheon.
It will be so intense, in fact, that 45 minutes will only whet your appetite. That’s why ROBYN has teamed up with the AMAOKC to give the first 75 people through the door a personalized copy of her book. How cool is that?! SwagOn!
And, a little birdie has told us that Erika will also be doing a half-day seminar at the MarketingProfs B2B Forum in October (you can save up to $800 by enrolling now).
Posted on Mon, March 11, 2013
by Brian Blake