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Cost vs. Value of the Company Store

Cost vs. Value of the Company Store

How much does a mug like this cost?

The Branded Mug

Now, what is the value of this mug?

The Branded Mug in Use

Getting your brand in front of the right person at the right time (with minimal effort) is one of the core strengths of the online company store. ROBYN Promotions has developed a robust supply chain that makes it easy for your marketing department to manage your branded assets. From knowing what you have to tracking where it ships, the ROBYN Company Store Solution adds value to your company’s branded products.

Ordering a branded mug

Let’s pull back the curtain and talk dollars. Procurement is just one small part of what we do. In fact, it’s the easiest part! With over 20 years in the business, we have developed strong relationships with top-notch manufacturing partners, which enables us to provide the right products to meet our clients’ at a competitive price.

And that’s not even our greatest strength! With dedicated customer service representatives, warehousing and distribution systems, cutting-edge e-stores and real-time reporting capabilities, ROBYN provides a full range of services to make your job easier. Putting your logo on the products is a breeze. Managing the entire process is what ROBYN does best. And this makes it easy for you.

Spotlight: Enable Midstream


 

When OGE Energy Corp. and CenterPoint Energy, Inc. merged their midstream businesses to form a new $11 Billion dollar company, it’s easy to imagine how interested people were to learn the new company’s name… especially the 1,800 employees in over 100 locations throughout six states! To surprise and delight these folks, the smart marketers at the newly created Enable Midstream Partners turned to ROBYN.

The Enable Midstream team had one client care specialist dedicated to the project (which involved a team of pros from ROBYN). While the perfect water bottle to be given as a gift was sourced, the technology team was busy building a new, feature-rich online company store. Then, while the assembly teams inspected each water bottle, inserted a coupon for a free shirt from the store and packed boxes to go to every location, the shipping department staged shipments to have everything arrive on the same day.

The result was nothing short of flawless precision. Immediately after the executive team announced the new name and introduced the new logo for Enable Midstream Partners to every employee during a video conference call, each employee was given a branded water bottle with a coupon and instructions to get a free shirt on the store. This is how you introduce a new brand!

Many promotional products companies offer cookie-cutter company stores as an add-on service. Their focus is on selling you swag. To get your business, they sell products at a low cost. However, making it easy for your team to get your branded products to the end-user is not in their realm of expertise. In the long run, you will spend more time, generate more frustration and have less faith in your system. It ends up costing you more.

Spotlight: Express Employment Professionals

While making it easy for your employees to manage your promotional products is the primary use for ROBYN’s Company Store Solution, that’s just the tip of the iceberg. The store is a great hub for warehousing, stock management and shipping of all kinds of critical company materials.

With over 600 Express Employment Professionals locations across North America and South Africa, this thriving franchise system needed a way to ensure each individually owned office maintains the Express brand. And, because employment laws and requirements vary from state to state, they each require specific forms and procedures. The online company store meets those requirements… and more!

Express company store 

The company store is the source for customizable stationery and business cards, brochures, trade show booths, training materials, promotional products, a library of radio and television spots… it even has an application that lets users create their own print ads in high resolution! 

So, let’s go back to the mug example. A $3 mug that sits in a warehouse and never gets used because your marketing team does not want to hassle with ordering and shipping the item to a prospect is useless. It’s easy to see that a mug is worth twice as much when you can simply go to the company store, order the product and have it shipped to your prospect’s desk… and you know it will arrive.

That’s because we monitor error rates and shipping times for each of our stores. We can prove our success rate. Can the other guys do that?

When you remove risk from your branded assets program, it’s easy to realize the value of ROBYN’s Company Store Solution. Contact us today to see if we are a good fit for your brand.