A great deal of thought is put into choosing the perfect combination of components to craft a solid campaign. Whether it’s a new product launch, a campaign to entice new customers or a brand recognition program, the planning is extensive. Each piece of the communication puzzle plays an important role in achieving success.
Few things are more frustrating than having your external colleagues (outside sales force, satellite offices, distributors, etc.) pick one small part of the campaign to use… and then claim it wasn’t effective… but the rest of the program was never touched! Here’s a great way to make sure your entire team is aware of each of the components, not just their usual “go to” item.
The ROBYN Company Store Solution includes a “Suggested Items” feature. You choose which items work well together and our digital genies make sure that at the bottom of each of those product pages, thumbnail images and links to each of the other complimentary items is displayed. So, when Bill in Milwaukee goes to the company store to order golf balls for his client’s upcoming golf tournament, he is also shown other items that go with the theme: tees, towels, gloves, etc. This makes developing a program a much easier task!
It’s important that your team has access to the full array of products and materials created for them. A company store from ROBYN can help make this happen
Posted on Wed, March 7, 2012
by Brian Blake