Location! Location! Location!
Did you know the location of your company store matters? REALLY matters!
One of the most important features of a company store is distribution, yet it is often overlooked (or not mentioned until the latter part of the planning stage). This is one of the biggest benefits of working with ROBYN!
Because we are centrally located in the heart of the U.S., we offer companies the benefit of shipping to either coast as quickly and affordably as possible. Is your headquarters located on the east coast? Do you have locations on the west coast? Is your location on the west coast, but a large percentage of your locations are centrally located?
With escalating fuel costs and need-it-now demands, location has become a critical factor in determining your company store partner. As you are considering who to work with, don't forget to address the most important issues of distribution and delivery. Pretty store fronts, creative items and tight controls (all of which we have!) are important, but none of that matters if your merchandise doesn't get to its destination quickly and correctly!
Want to learn more? Check out our 30 Second Snapshots about Company Stores.
Or, request ROBYN's Company Store Planning Guide.
Posted on Wed, April 13, 2011