Managing Multiple Brands with One Corporate Merchandise Store
One of the keys to successful branding is consistency, which is why branding guidelines exist. Logos, fonts, taglines, colors… These all give visual cues as to who the brand is. Managing one brand is challenging, but imagine managing multiple brands under a corporate umbrella or co-branding through a dealer network! This is where a branded merchandise store can be a tremendous time-saver.
Each of the company stores ROBYN builds and manages can be completely customized to meet your needs. Whether you want to select products and allow the user to choose which logo goes on the item…
Or, you may want to create completely separate categories for each brand…
Companies with dealer networks often offer co-op advertising dollars. With a branded products store, the company is able to offer co-branded apparel as part of the package. Dealers go onto the store and select one of the company’s branded garments. Then, they can have their logo added to the item, too. ROBYN takes care of the whole process, so you don’t have to.
There are countless ways a branded merchandise store can help you manage your brands. One of our SwagExperts would be happy to discover a few for you!
Posted on Fri, June 28, 2013
by Brian Blake