Smart marketers know that the best way to drive your message home is to make it stick with your target market. And, when your target audience is 5 and under, nothing sticks like a Big Bird sticker!
“The kids are BIG fans of the decals,” said Chase Harvick, Communications Coordinator for OETA, The Oklahoma PBS affiliate. “We’ve been giving them out at some big events this year to raise awareness about the new PBS Learning Media website.” Featuring over 20,000 activities and lesson plans for teachers and home educators, the new site is integrated with other media found on the OETA website.
“We reach over 1.8 million Oklahomans each week through our four channels,” said Chase. “Our goal right now is to make sure parents and educators are aware of this new resource and all the fantastic, kid-friendly programs we have.”
And these shows are not just fun to watch. A recent study found the PBS shows increased student’s test scores by 46%. Word Up, Word Girl!
On April 9th, OETA teamed up with the Oklahoma City Zoo to present Read Across Oklahoma 2013 and on April 16th, over a thousand people joined them for the OETA Day at the Capitol. This week, Chase’s team will be at a home school conference in Tulsa.
“We’re working to get our message out,” says Chase. “It’s hard to beat Curious George as a spokesman!”
Posted on Mon, April 29, 2013
by Brian Blake