Mark Twain once said, “Most people use statistics the way a drunkard uses a lamp post… more for support than illumination.” While there is a great deal of truth in this statement, the ROBYN Company Store Solution provides insightful ways to measure visitors’ behaviors to help you best serve them and your brand.
In addition to the custom reporting capabilities the ROBYN platform supports, this solution is also compatible with Google Analytics. What does this mean to you? All kinds of cool things! According to ROBYN’s Director of Ecommerce, Eric Granata, this can tell you:
- Average value of each transaction
- Top selling days (to schedule your email marketing efforts)
- View transactions (by list and with details of each)
- Amount of time to purchase (whether it was one day or items were added to the cart over the period of a month to combine it into one order)
While these are all powerful features, this is just the tip of the iceberg. “Google can even show a client’s sales funnels… How are people getting to the store? Who links to the store and how much traffic are they sending," said Eric. This is valuable information that takes the guesswork out of future product merchandising... You know what your visitors are doing on the store. Of course, this also minimizes obsolesence
"Not only that,” said Eric, “but it can be done in real time!”
How much are features like this worth? A lot! With ROBYN, though, there is no extra charge to enable the tools for your online company store. “This puts the power in the client’s hands,” said Eric. “ Plus, it ties right in to their parent site so they can see everything in the same place.”
That’s powerful stuff. That’s a ROBYN Company Store.
Find out how this can help you!
Posted on Thu, August 9, 2012
by Brian Blake