Summertime… and the living’s easy. Well, it may not be “easy”, but for many companies, the summer is when things slow down a bit. It’s a great time to get your marketing closet organized and prepare for the busy season ahead (it will be here before you know it!). And, this is where an online company store can really help.
A virtual store provides you a way to organize your marketing collateral: by category (tradeshows, golf, training, etc.), by types of product (shirts, hats, literature, etc.) or through any combination imaginable. Items can even appear in multiple categories to make finding the right product easier for your team.
Of course, finding the right branded product is only effective if it can be delivered where you need it, when you need it. A company merch store provides an easy way for you to store your products, ship them when they are needed and track them. Warehousing, fulfillment and distribution make up the backbone of your online company store. Imagine how much easier it will be to ship the supplies to the seven golf tournaments you’re doing next month!
With a full-service company like ROBYN, you can save yourself even more time and come out looking even better by letting our assembly teams put together custom kits for you to give out. For instance, we can take your branded cooler bag, put your golf balls, sunscreen, lip balm and water bottle inside it, place it all in a plastic bag and ship them to each of your reps to give to the players of every tournament you sponsor. Talk about easy!
These services are all available behind a slick, easy-to-use online company store. With multiple ways for your users to pay (credit card, PO number, etc.) and quick shipping times, your team will be amazed with the efficiency of your new company store.
A branded merchandise program like this can also help track how your branded products are being used (types of events).
As the dog days of summer draw to an end, golfer flock to the links. Historically, we help companies prepare for more golf tournaments in September than any other time of year. Whether you are looking for branded golf items (golf balls, tees, towels, hats, etc.), accessory items with your logo (sunscreen, lip balm, koozies…), branded apparel for the participants or prizes and awards, now is the perfect time to start planning!
Many business associations avoid hosting trade shows and seminars in the summer because so many people are on vacation. They make up for it in the fall, though! Are you geared up? Think about what you want to give visitors to your booth to remember your company (and the extra items you want to give the hot prospects!). We are big believers in the “before-during-after” approach to trade shows. Invite attendees to see you, woo them in your booth and follow up afterward to thank them for coming by.
Now is also a good time to think about your team’s apparel at the next trade show. New styles, a fresh look, a consistent image… It’s all part of your branding. Your team represents the entire company. Let’s make sure they look sharp!
From sales meetings and in-house training to open houses and client appreciation events, the cooler weather in the fall brings a slew of events within your own company. A padfolio with your logo debossed on it and a nice pen for each attendee is a great way to set the tone for a training session.
Posted on Mon, July 22, 2013
by Brian Blake