No… Not “Oh, Hai!”. This is about OHAI – The Oklahoma Healthy Aging Initiative from the Donald W. Reynolds Department of Geriatric Medicine at The University of Oklahoma Health Sciences Center. Think this doesn’t apply to you? Think again!
Today, about 18% of Oklahoma’s population is 60 or over. By 2030, however, OHAI expects 1 in 4 people in the state to be in that group. “The numbers are growing… and that’s a good thing!” says Gayle Semtner, Community Development Specialist. “As you age, it’s important to see a geriatrician because they are trained in multiple disciplines. Usually, when a senior has an issue, it’s not a single issue. There are many factors involved.”
With a network of partners across the state, OHAI works to establish new primary care clinics that integrate senior-focused medical and social services as well as educate people about aging health concerns. “We want to catch everyone while they’re healthy,” said Gayle. “And we want to keep them that way.”
As part of their awareness and education campaign, OHAI worked with ROBYN to create a variety of branded products that not only reinforces the agency’s brand, but are also focused on their target markets. While a grippy jar-opener isn’t ideal for every company, when connecting with seniors, it’s a perfect promotional device.
OHAI has also worked with Third Degree Advertising to create several radio spots that will be focused on the northeast quadrant of the state over the next three months. “We did a great deal of research and have identified a real need in this area,” said Gayle. “In 2013, our Tulsa office will be giving 2-4 education seminars in each of the 19 counties it serves and we will use these products to remind people of who we are and what we do.”
Good health is the key to successful aging, says OHAI. Educating ourselves now allows us to live life to the fullest, even into our senior years.
Posted on Mon, February 4, 2013
by Brian Blake