Does your brand have SWAG(ger)?
Getting your brand in front of the right person at the right time is one of the core tenants of good marketing. Creative promotional products emblazoned with your logo provide an effective way for you to get into that space. The key, of course, is to match the right product for your message with the event.
When you look good, you feel good. One of the keys to giving your brand real swagger is to give your team great looking company gear. From stylish golf shirts to branded luggage, giving your employees the opportunity to “show their colors” is a great way to promote your brand while rewarding them.
When American Fidelity Assurance Company was named to Fortune magazine’s “100 Best Companies to Work For” list (for the ninth consecutive year!), they celebrated by giving every employee a commemorative t-shirt. And, they used a special programs company store website to make sure each person received the exact shirt they wanted!
Trade Show Swag
When it comes to handing out swag at a trade show, it pays to be strategic. In the competitive field of car sales, the savvy marketers at Cobalt have a two-gift strategy to stick in the minds of their best prospects. “We like to give all the visitors to our booth something to thank them for coming by,” says Tina Russel, Marcom Traffic Manager at Cobalt, “but we give the VIPs something with a little more impact so they will hang on to it and remember us.”
Whether you’re putting on your own event or sponsoring one you respect, making a great impression with killer swag is imperative to ensure the audience remembers you after the event. One would be hard-pressed to find branded items that resonate with their audience better than the MarketingProfs do at their annual B2B Forum.
“MarketingProfs is all about making marketers smarter – and better – at what they do,” says Ann Handley, Chief Content Officer. “We’re a marketer’s secret weapon!”
Corey O’Loughlin, the ‘Profs’ Marketing Manager, worked with ROBYN Promotions to select items that not only matched the MarketingProfs’ cool and smart style, but would really resonate with marketers. “Our merchandise was successful because it connected with our audience… It unified us as marketers. People wanted these items because the message told their story.”
In Marketing 101, you learned that it’s cheaper to keep a customer than to find a new customer. While offering a superior product or service at a competitive price is certainly the cornerstone to building a strong relationship, surprising your clients with amazing gifts with your logo on it can help keep them! And, when it comes to gifting, there’s something to be said for putting your logo next to highly respected brands.
Imagine giving a golfer a Ping shirt or a high tech gift from Sony to a techie… with your logo on them?! Not only will the recipients appreciate the fantastic gift, but also they will always remember who gave it to them. And, according to Martha Stewart, the way a gift is wrapped is just as important as the gift itself. Fortunately for you, the SwagExperts at ROBYN are masters at making your Surprise & Delight moments extra special by assembling and packaging your gifts to look like Christmas morning!
Awards & Recognition
Of course, the most important audiences for your brand are the ones who fly your colors: employees, sales affiliates, franchisees, satellite offices, etc. By publicly acknowledging their efforts, you create a team spirit that they carry to your clients and prospects.
Express Employment Professionals know a thing or two about this. Currently ranked #1 in the Staffing Industry category and #66 in the Entrepreneur Franchise 500 for 2013, Express’s sales topped $2.3 Billion last year and they currently have over 600 franchises in North America. Success of this magnitude is the culmination of stellar leadership with on-going leadership training and encouragement of the entire organization.
“Bob Funk [chairman of the board and chief executive officer] loves to recognize people and their accomplishments,” says Sonja Bearden, Interactive Marketing & Creative Services Manager. “Express recognizes the efforts of our most successful offices in many different categories, from highest gross margin to going above and beyond to further the company as a whole… we even have a helping hand award.”
ROBYN Promotions has been helping smart marketers stand out for over 20 years. With an experienced team of SwagExperts, we specialize in finding cool, creative ways to get your brand’s message into the right hands. We give your brand SWAG(ger)!
And now, we have placed this power into your hands through our state-of-the-art online swag store: SwagExpert.com . With just a few clicks, you can find products that work and suggestions on how you can employ them.
The SwagExperts at ROBYN are always happy to help you take your image to another level. Give us a shout and let’s see how we can help give your brand some SWAG(ger)!