After almost 20 years of playing guitar in one of the best Red Dirt bands in America, what does a guitarist do when the band breaks up? Well, if you’re Grady Cross from Cross Canadian Ragweed, you buy the bar where you played your first gig!
Welcome to Grady’s 66 Pub in Yukon, OK. Located on Historic Route 66, this honky tonk has only two things on the menu: Music and Cold Beer. “I really wanted to bring music to Yukon,” Grady said in a recent interview. “I think that’s something we’re lacking.”
And bring it he has! For last year’s grand opening party, Stoney LaRue came to play. Grady says that many national acts stop by to do an acoustic set because “They like to get away from the big stages and back to their roots.” This is fantastic news for lovers of live music, but what about the other half of the menu?
Well, Grady has that covered, too! Serving up what your customers want is the core of a marketer’s job. Grady’s 66 Pub sells a variety of koozies from ROBYN that are guaranteed to keep your beverage cold (or else you’re drinking it too slow). You’ll have to buy your own to see what’s on the backside of it, though.
A camouflage koozie doesn’t typically represent a stellar promotional product… unless it fits your market perfectly and keeps your brand in front of them. For Grady’s 66 Pub who specializes in “COLD BEER * LIVE MUSIC”, this hits the bullseye.
It’s Friday night… If you don’t have plans, maybe you should make a little run out ol’ Route 66, grab a cold one at Grady’s and catch a set or two of The Red Dirt Rangers. Grady Cross would agree that it’s an “Oklahoma Boys” thing to do.
Posted on Fri, March 2, 2012