Credit unions are known for their focus on communities (and the fact that they have “members”, not customers!), so it's a great achievement for the FAA Credit Union to be recognized by the Cornerstone Credit Union League for their work within the Hispanic community. They have earned a very special designation: Juntos Avanzamos (“Together We Advance”). And, it's even sweeter since they are the first credit union in Oklahoma to be honored in this way!
“I think this helps to instill trust in our brand,” says Rachel Klein, Marketing Director. “We really do live our mantra: Serve. Empower. Enrich.”
This special honor means the credit union has met a list of requirements, from offering specific services to community involvement to having bi-lingual staff members (all the Capital Hill branch employees are bi-lingual). “This designation helps to amplify our commitment to serve this community,” Rachel said.
A ceremony was held to officially recognize the honor, complete with a proclamation, members from the Hispanic Chamber of Commerce and representatives from the league to raise the Juntos Avanzamos flag over the branch of the credit union. But this was just the beginning!
“We had a great day!” Rachel exclaimed. “It was truly a day of the community coming together, from the Member Appreciation lunch (featuring Big Truck Tacos!) to the ceremony to the raising of the flag. Everyone enjoyed themselves and we were happy to be a part of it.”
As if that’s not enough, the credit union also held a ribbon cutting to celebrate the expansion of the branch. “We’re expanding. We’re continuing to push forward to meet our members’ needs,” Rachel said.
The marketing team from FAA Credit Union met with the SwagExperts from ROBYN to create some special ways to commemorate the big day. A custom coin was designed to showcase the colorful Juntos Avanzamos logo on one side and a stamped FAA Credit Union logo on the other side, presented in a branded velvet pouch. “The coins were a hit,” said Rachel. “From our top brass to members of the community, everyone loved the coins.”
Celebrating special moments with your team and those you serve is an effective way to build trust in your brand, both internally and externally. Smart marketers in financial services recognize the value of this. ROBYN works with companies in many industries to develop programs to Surprise & Delight their audience. How can we help you?
Posted on Tue, October 21, 2014
by Brian Blake