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Whom will your company store serve?

Whom will your company store serve?

Once you’ve determined the primary reasons why you want to start a store, your next most critical step is to determine your audience. Whom will your store serve? Another way of qualifying your entire audience is to review your org chart or your company directory. Check next to all potential store clients:

  • c-level executives
  • marketing
  • human resources
  • manufacturing
  • franchises/branches/divisions
  • employees
  • colleagues
  • warehouse/distributiondelivery
  • sales reps/agents/account executives
  • clients (students/dealers)
  • call center/customer service
  • associates (associations, board of directors)
  • ________
Now, pick the Top 3 audience members who will use the store most:
  1. ________________________
  2. ________________________
  3. ________________________
These are the people you need to serve!